@article{Anolin_Pagaduan_2018, title={Using Semiotics in the Analysis of Mixed Media Art}, volume={6}, url={https://jurnal.unai.edu/index.php/isc/article/view/1182}, DOI={10.35974/isc.v6i1.1182}, abstractNote={<p>Semiotics in visual art communication takes the form of words, sound, scents, <br>flavors, actions, situations, emotions. Through signs and symbols, visual artists<br>communicate their message to their audience. This art based study explored the<br>artists’ and viewers’ perspectives. The artists, on how they use signs and symbols<br>in mixed media artworks to communicate their message effectively. Using<br>Jakobson’s (1960) theory of encoding, the artist as the addresser; the artist’s<br>artworks with images/symbols the signifier and its concept as the message, and the<br>decoding by addressee as the viewer. Data were gathered through interviews with<br>a selected male artist and selected audience to analyze the artist’s paintings, and<br>interpret meanings from what they see. The findings implied that the artist as author<br>can effectively use his visual rhetoric through signifiers in his work without<br>relinquishing his creative ideas and expressions, engaging and empowering his<br>viewers to interpret his message accordingly. </p>}, number={1}, journal={Abstract Proceedings International Scholars Conference}, author={Anolin, Ann Galeon and Pagaduan, Reuben A.}, year={2018}, month={Oct.}, pages={255} }