MALAU, H. THE 4P’S MARKETING MIX VARIABLES: AN ASSESSMENT OF CONCEPT, APPLICABILITY AND IMPACT ON ORGANIZATIONAL GOAL FROM WEST JAVA’S BUSINESS ORGANIZATIONS. Jurnal Terapan Ilmu Manajemen dan Bisnis, [S. l.], v. 3, n. 1, p. 57-74, 2020. Disponível em: https://jurnal.unai.edu/index.php/jtimb/article/view/2305. Acesso em: 29 mar. 2024.