Jurnal Terapan Ilmu Manajemen dan Bisnis https://jurnal.unai.edu/index.php/jtimb <p>Jurnal Yang di terbitkan Program Studi Pasca sarjana Manajemen UNAI.<br />Terbit Dua kali setahun pada bulan Juni dan Desember. Berisi tulisan yang diangkat dari hasil penelitian dan kajian terapan Ilmu Manajemen dan Bisnis.</p> id-ID jtimb@unai.edu (Valentine Siagian, S.E.,Ak.,M.Ak.,CA.,Ph.D) obaja.lumbanraja@unai.edu (Obaja Lumbanraja, M.Kom.) Wed, 07 Feb 2024 13:49:43 +0700 OJS 3.2.1.1 http://blogs.law.harvard.edu/tech/rss 60 PENGARUH DIGITAL MARKETING, WORD OF MOUTH DAN BRAND AWARENESS TERHADAP PURCHASE DECISION PRODUK LIVIN’ BY MANDIRI PADA PT. BANK MANDIRI (PERSERO) TBK DI KANTOR CABANG SUMBAWA https://jurnal.unai.edu/index.php/jtimb/article/view/3131 <p>This research aims to examine the effect of digital marketing, word of mouth and brand awareness on purchase decisions for livin' by mandiri products at PT. Bank Mandiri (Persero) Tbk at the Sumbawa Branch Office. This research uses a quantitative method with an associative approach. Determination of the sample in this research using the Paul Leddy’s formula through non-probability sampling technique with purposive sampling method and obtained a total of 96 research samples. The sampling method was obtained through a non-probability sampling technique with a purposive sampling method. The data analysis technique in this research used multiple linear regression analysis and the analysis tool used was the Statistical Program for Social Science (SPSS) 25 for windows application. The results of the analysis in this research indicate that digital marketing, word of mouth and brand awareness partially have a positive and significant effect on purchase decisions.</p> <p>&nbsp;</p> Muhammad Mujahid Nasrullah, Sherwin Ary Busman Hak Cipta (c) 2023 Jurnal Terapan Ilmu Manajemen dan Bisnis https://jurnal.unai.edu/index.php/jtimb/article/view/3131 Wed, 07 Feb 2024 00:00:00 +0700 BUSINESS PLAN USAHA KULINER OLAHAN DAGING AYAM TASUU KATSU DI KOTA SEMARANG https://jurnal.unai.edu/index.php/jtimb/article/view/3230 <p>Masyarakat Indoineisia dapat dikatakan masyarakat deingan tingkat koinsumtifnya teirbilang cukup tinggi. Hal ini dapat dibuktikan deingan tingginya minat koinsumsi para masyarakat Indoineisia, mulai makanan hingga pakaian.</p> <p>Semarang merupakan salah satu kota besar yang menjadi lahan tumbuhnya kuliner, khususnya di wilayah Tembalang yang menjadi kawasan padat mahasiswa. Tingginya permintaan kuliner ditandai dengan meningkatnya mahasiswa dan kurangnya ketersediaan warung makan yang murah. Munculnya peluang pasar yang ada saat ini, dapat menjadi peluang usaha.</p> <p>Penelitian ini menggunakan pendekatan penelitian kualitatif dengan fokus penelitian untuk melihat analisis lingkungan usaha, kelayakan usaha, serta strategi pengelolaan dan pengembangan usaha melalui desain bussiness plan pada usaha Tasuu Katsu. Pengumpulan data primer dan sekunder dilakukan dengan wawancara, observasi, dan dokumentasi. Teknik analisis data yang digunakan adalah reduksi data, penyajian data, dan penarikan kesimpulan. Hasil dari penelitian ini adalah analisis lingkungan usaha yang dilihat dari segi lingkungan internal maupun segi lingkungan eksternal. Dari segi analisis kelayakan usaha didapatkan hasil bahwa keseluruhan perhitungan BEP dan Payback Period hasilnya bernilai positif sehingga usaha ini dinilai layak untuk dijalankan. Selain itu, Tasuu Katsu telah melakukan strategi pengelolaan dan pengembangan usaha melalui desain business plan.</p> DIAN TRI UTAMI, DITA WIRAHAPSARI Hak Cipta (c) 2023 Jurnal Terapan Ilmu Manajemen dan Bisnis https://jurnal.unai.edu/index.php/jtimb/article/view/3230 Wed, 07 Feb 2024 00:00:00 +0700 AUDIT COMMITTEE SIZE AND AUDIT COMMITTEE ACTIVITY ON FINANCIAL PERFORMANCE (An Empirical Study on IDX30) https://jurnal.unai.edu/index.php/jtimb/article/view/3289 <p>The audit committee plays a vital role in financial performance.&nbsp;&nbsp;This study aims to determine the effect of audit committee size and audit committee activity on the financial performance of IDX30 index companies. This research was conducted on companies in the IDX30 index, which were listed on the Indonesia Stock Exchange in 2016–2018. This study used the annual report of the IDX30 company from 2016 until 2018. The sampling method is purposive sampling. Based on this method, 18 companies are acquired as a sample, with a 3-year observation period, resulting in 54 firm-year observations. Multiple regression was applied in processing the data.&nbsp; The data were analyzed using descriptive statistical analysis, correlation, and regression analysis.&nbsp; The results of the study showed that audit committee size did not have a significant effect on firm financial performance. Meanwhile, audit committee activity had a significant negative effect on firm financial performance. Simultaneously, audit committee size and audit committee activity have a significant negative effect on financial performance.&nbsp; The result implies that the audit committee size does not guarantee a good return on assets, while audit committee activity if done moderately it gives a good impact on the financial performance of the company.&nbsp;&nbsp;</p> Judith Tagal Gallena Sinaga Hak Cipta (c) 2024 Jurnal Terapan Ilmu Manajemen dan Bisnis https://jurnal.unai.edu/index.php/jtimb/article/view/3289 Wed, 07 Feb 2024 00:00:00 +0700 The Depth of Employee Engagement Toward Emotional Intelligence: Self-Efficacy and Job Stress as Moderator https://jurnal.unai.edu/index.php/jtimb/article/view/3299 <p>This study tries explore to the elements influencing employee engagement optimization.This study aimed to investigate how employee engagement influences emotional intelligence mediated by self-efficacy and job stress. An explanatory causal approach was used to test hypotheses on 320 employees, where data were analyzed using PLS-SEM. The main findings show that employee engagement and job stress are significantly influenced by emotional intelligence through self-efficacy. Emotional intelligence and self-efficacy proven to have a strong connection with minimizing job stress. Additionally, self-efficacy is highly influenced in optimizing employee engagement. This study contributes to organizational behavior, human resources, and psychology field by investigating employee emotional intelligence, workplace attitudes, and stress that needs to be anticipated to engage employees. This is one of the few studies on how self-efficacy and job stress affect emotional intelligence and employee engagement. It provides an opportunity to improve and develop human resources by optimizing employee engagement through emotional intelligence, fostering self-efficacy, and reducing workplace stress factors.</p> Rolyana Ferinia Hak Cipta (c) 2024 Jurnal Terapan Ilmu Manajemen dan Bisnis https://jurnal.unai.edu/index.php/jtimb/article/view/3299 Wed, 07 Feb 2024 00:00:00 +0700 REVOLUTIONIZING INVESTMENT STRATEGY: A HOLISTIC APPROACH TO FIRM VALUATION USING A DIVIDEND DISCOUNT MODEL https://jurnal.unai.edu/index.php/jtimb/article/view/3302 <p>This paper studied the investment decision references by comparing the market price and the firm's intrinsic value in the PEFINDO index from 2018-2021. The market value of the firms measured firm valuation, and intrinsic value was measured by the DDM model. The results showed that over 2018-2021, only three companies were consistently listed in the PEFINDO index, and all samples showed undervalued stocks. This indicated that investors could have gained more by buying stocks from the sample firms.</p> Valentine Siagian Hak Cipta (c) 2024 Jurnal Terapan Ilmu Manajemen dan Bisnis https://jurnal.unai.edu/index.php/jtimb/article/view/3302 Wed, 07 Feb 2024 00:00:00 +0700