Jurnal Terapan Ilmu Manajemen dan Bisnis

ANALYSIS OF CUSTOMER SATISFACTION ANGKRINGAN MBAH SINGO NGANJUK EAST JAVA

Imelda Ghufrani Rifqi, Joko Widodo, Mukhamad Zulianto — Mon, 02 Dec 2024 00:00:00 +0700

Angkringan Mbah Singo Nganjuk located in Nganjuk Regency, Jl. Attorney General Suprapto No. 29, Kauman, Kec. Nganjuk Since February 2015. This research analyzed customer satisfaction with Angkringan Mbah Singo based on service quality, product, and price. Aims to examine the level of customer satisfaction at Angkringan Mbah Singo Nganjuk. The author uses descriptive qualitative research methods with data sources in the form of principal and supporting data sources. The collection technique is conducted by interviewing customers and owners of Angkringan Mbah Singo Nganjuk. The results showed that the customers were satisfied with the service, prices, and products. Customer satisfaction analysis is seen through service, product, and price. Based on the research results, the service employees provide to customers is considered quite good, but they still need to pay attention to service when conditions are busy. The products served have good quality taste and hygiene, and some menus are only available once a few weeks. This makes customers feel disappointed when looking for these products. The price of Angkringan Mbah Singo Nganjuk's products is considered cheap and fits into the general public, from school children to employees.

Mengevaluasi Pengungkapan ESG Perusahaan: Tingginya Potensi Greenwashing dalam Sustainability Report

Lingga Sekar Arum, Harry Z. Soeratin, Munasiron Miftah — Sun, 01 Dec 2024 00:00:00 +0700

This study aims to evaluate the potential for greenwashing in companies' sustainability reports by investigating the internal factors that influence the level of ESG integration in their financial reporting. The research employs a qualitative approach using the literature review method to explore and synthesize findings from various relevant literature sources. The literature search strategy involves combining keywords such as "greenwashing," "sustainability report," "ESG disclosure," and others across prominent academic databases and publications from related organizations. Inclusion criteria include literature discussing greenwashing in the context of sustainability reporting or ESG disclosure, published within the last 10 years. The data analysis utilizes content analysis to identify and categorize key findings related to greenwashing potential, driving factors, and implications for companies and stakeholders. The results highlight the urgency of ESG disclosure, indicators of greenwashing in sustainability reports, the impact of greenwashing on brand reputation, investment attractiveness, and real-world cases such as Coca-Cola's sustainability reporting practices. Additionally, the study examines the implementation of greenwashing in Indonesian companies' sustainability reports, particularly in extractive sectors. The findings provide insights into strategies for enhancing stakeholder trust in corporate environmental practices and building a sustainable future.

Pengaruh Harga, Kualitas Makanan Terhadap Kepuasan Pelanggan Studi Kasus Mie Gacoan

Deby Ningtiyas — Sun, 01 Dec 2024 00:00:00 +0700

Abstract
This study aims to evaluate the impact of price and food quality on customer satisfaction at Mie Gacoan. The research method used is a quantitative approach with a survey involving 30 respondents. Data were collected through a questionnaire that included questions about perceptions of price, food quality, and customer satisfaction levels. Data analysis was performed using simple linear regression.

The results of the study indicate that both price and food quality significantly influence customer satisfaction. Food quality has a stronger impact compared to price. Therefore, to enhance customer satisfaction, Mie Gacoan is advised to focus more on improving food quality while maintaining affordable prices.

NAVIGATING DIGITAL TRANSFORMATION: THE IMPACT OF LEADERSHIP, DIGITAL LITERACY, AND ORGANIZATIONAL CULTURE

Lenita Waty — Sun, 01 Dec 2024 00:00:00 +0700

Leadership, digital literacy, digital transformation is a critical component of organizations' success. In today's digital world, when the concept of digital literacy is crucial, the role of leadership in building organizational culture is critical. The purpose of this study was to investigate the role that leadership plays in shaping digital transformation through organizational culture and digital literacy. A total of 120 employees were handed questionnaires, of which 108 (or 90%) were useable. The results are: 1). Leadership has a negative and not significant impacts on digital transformation; 2). Leadership has a positive and significant impact on organizational culture; 3). Leadership has a positive and significant impact on digital literacy; 4). Organizational Culture have a positive and significant impact on digital transformation; 5). Digital Literacy have a positive and significant impact on Digital transformation; 6). Leadership has a positive and significant impact on digital transformation through digital literacy; 7). Leadership has a positive and significant impact on digital transformation through organizational culture. The novelty is leadership, digital literacy, and organizational culture is fundamental in the digital transformation process. The interaction between these elements highlights the necessity for leaders to promote technology advancement and cultivate a culture that priorities continuous learning, adaptability, and innovation. This is crucial for driving firms towards attaining digital excellence.

ASSESSING HOW GREEN CONTROLLING IMPLEMENTATION DRIVES CORPORATE SOCIAL RESPONSIBILITY IMPLEMENTATION RESULTS: A QUANTITATIVE APPROACH

Rolyana Ferinia Pintauli — Mon, 02 Dec 2024 00:00:00 +0700

This study attempts to determine how the implementation of green controlling can enhance the outcomes of Corporate Social Responsibility (CSR) initiatives among employees. This research employs a quantitative methodology with an explanatory framework to elucidate the impact of green controllable variables on the implementation of CSR. The sample comprised 164 employees from organizations that apply green controlling and CSR practices, selected via non-probability sampling methods. Data collection was conducted using a questionnaire utilizing a 5-point Likert scale, administered through Google Forms over a two-week period. The findings indicated that green controlling exerted a substantial and beneficial influence on the implementation of CSR. A robust sustainability control system can facilitate implementation tasks. This study's innovation is in recognizing that green controlling procedures serve not only for regulatory compliance but also provide organizations with chances to enhance profitability through corporate social responsibility (CSR).