A POSITION PAPER ON CHRIST CENTERED MARKETING

Abstract

Marketing is an important topic which needs to be well researched to provide insight about the ways to satisfy customers; outperform  the competition; and bring fulfillment in the business. Previous studies have mainly focused on specific aspects of marketing, but ignored how to provide a wholistic fulfillment in business. This research is aimed at providing an understanding  of what is Christ Centered Marketing and how it can bring wholeness to a business. In order to define Christ Centered Marketing, peer reviewed journal articles, case studies and biblical accounts relevant to the topic were studied and analyzed. The study resulted in collating a definition of Christ Centered Marketing and its practical impacts on business. Having a clear understanding of Christ Centered  Marketing is crucial in order to be able to achieve wholeness in a 21st century global market.