FACTORS AFFECTING STUDENT DECISION WHEN SELECTING SECRETARIAL AND OFFICE MANAGEMENT PROGRAM

Abstract

This  study aims  to explore factors  affecting student decision  when selecting Secretarial and  Office Management programs. Descriptive  statistics were used and the data were measured  with Kaiser-Meyer- Olkin’s MSA coefficient and Cronbach’s Alpha test for coefficient of reliability.  Exploratory factor analysis with principal extraction and varimax rotation was conducted to determine the best motivator factors. The result showed that nine factors are considered by the students when selecting Secretarial and Office Management program:   Curriculum, Accreditation, Teachers/professors, Academic facilities, Academic reputation, Tuition/fees, Well-prepared schedule, Friendly environment and Internet facilities.