Peer Influence and Adolescent Spending: Insights into High School Students’ Buying Behavior

GERARDO ASI; Koji Kharyll O Anaya

doi:10.35974/isc.v11i4.3599

Authors

GERARDO ASI ADVENTIST UNIVERSITY OF THE PHILIPPINES ACADEMY
Koji Kharyll O Anaya Adventist University of the Philippines

https://doi.org/10.35974/isc.v11i4.3599

Keywords:

Peer Influence, Implicit Peer Pressure, Impulsive Buying Behavior

Abstract

This study investigates the impact of implicit peer pressure on impulsive buying behavior among senior high school students in the Philippines, addressing a gap in existing research. Impulse buying, characterized by spontaneous and unplanned purchases, can significantly affect financial stability, especially among adolescents influenced by their peers. Employing a descriptive-correlational approach, the researchers collected data from 108 students at a faith-based institution using a survey. Analysis revealed a weak positive correlation (r = 0.273) between implicit peer pressure and impulsive buying, suggesting that while peer pressure has some impact, it is relatively minor. The study highlights the need for comprehensive educational programs that address various factors influencing consumer behavior, including peer pressure, financial literacy, and marketing strategies. The results indicate that while implicit peer pressure contributes to impulsive buying, other factors likely play a more significant role. Educators and parents should focus on promoting informed decision-making and critical thinking about purchasing influences. Future research should explore additional variables to gain a more nuanced understanding of impulsive buying behavior.

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