THE EFFECT OF ORGANIZATIONAL CULTURE, TECHNOLOGY EASE OF USE, AND USER SKILL ON USER SATISFACTION IN BUSINESS ORGANIZATION AS PERCEIVED BY EMPLOYEES
Abstract
There were most studies related on user satisfaction and its factors, while some research findings have revealed that user satisfaction is influenced by several factors, and in this study we are focusing on some variables such as organizational culture, technology ease of use, and user skill. However, how these factors interact with one another, directly or indirectly in influencing user satisfaction is still not understood well enough. Further, which of these factors are the most significant in affecting user satisfaction is also not yet established. Also few studies have investigated the combined effect of these factors on user satisfaction. The purpose of this study was to integrate the factors found to irifluence user satisfaction together in one model using Structural EquationnModelling. The endogenous variable for the study was user satisfaction, and the exogenous variablesbwere organizational culture, technology ease of use, and user skill. For data collection, combinationsbof online and face-to-face surveys were used A questionnaire composed of four instruments was administered to user satisfaction for data collection. A total of 222 HRIS users of selected businessborganizations in the Philippines and Indonesia completed the survey. Organizational culture (fi = 0.253) (r=0.253, p<0.05), technology ease of use (fi = 0.490) (r=0.490, p<0.05), and user skill (fJ =0.165) (r=0.165, p<0.05) have a direct effect on user satisfaction.References
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