PENGARUH KEMUDAHAN, KUALITAS LAYANAN, FITUR PRODUK TERHADAP KEPUASAN PENGGUNAAN MOBILE BANKING LIVIN BY MANDIRI (STUDI KASUS PT BANK MANDIRI KCP SUMBAWA BESAR): PENGARUH KEMUDAHAN, KUALITAS LAYANAN, FITUR PRODUK TERHADAP KEPUASAN PENGGUNAAN MOBILE BANKING LIVIN BY MANDIRI (STUDI KASUS PT BANK MANDIRI KCP SUMBAWA BESAR)

Nahrul Hayat; Sherwin Ary Busman

doi:10.58303/jtimb.v6i1.3070

Penulis

Nahrul Hayat Hibatullah
Sherwin Ary Busman Universitas Teknologi Sumbawa

https://doi.org/10.58303/jtimb.v6i1.3070

Kata Kunci:

Convenience, Service Quality, Product Features, user satisfaction

Abstrak

This study aims to examine the Effect of Convenience, Service Quality and Product Features on Livin By Mandiri Mobile Banking User Satisfaction (Case Study of PT Bank Mandiri Kcp Sumbawa Besar). This study uses a quantitative method with an associative approach. Determination of the sample in this study using the Paul Leddy formula through non-probability sampling technique with purposive sampling method and obtained a total of 96 research samples. The data analysis technique in this study used multiple linear regression analysis and the analysis tool used was the application of the Statistical Program for Social Science (SPSS) 25 for Windows. The results of the analysis in this study showed that convenience did not have a significant effect while service quality partially had a positive effect and significant and product features partially have a positive and significant effect on user satisfaction

Article Metrics

Referensi

Afifah, Risma. (2017). Pengaruh Manfaat, Kemudahan, Kepercayaan Dan Ketersediaan Fitur Terhadap Penggunaan Mobile Banking Bank Syariah Mandiri. (Skripsi, Uin Syarif Hidayatullah Jakarta, 2016). Diakses pada https://repository.uinjkt.ac.id.

Audi, M. F, Et, al. (2016). Adoption Of Mobile Banking Applications in Lebanon.

Journal of Internet Banking and Commerce 21, 1-15.

Deliyana, R. (2021). Pengaruh Persepsi Kemudahan, Persepsi Keamanan, Dan Persepsi Kepercayaan Terhadap Kepuasan Pelanggan Dalam Menggunakan Mobile Banking Bca (Doctoral dissertation, Universitas Teknokrat Indonesia).

Fasochah & Hartono. (2013). Analisis Pengaruh Kepercayaan Dan Kualitas Layanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Konsumen Sebagai Variable Mediasi (Study Pada Rs Darul Istiqomah Kaliwungsu Kendal). Jurnal Ekonomi Manajemen Akuntansi, 1(34), 1-22.

Ginting, N.F.H. (2012). Manajemen Pemasaran. Cetakan 2. Bandung: CV Yrama

Widya.

Guspul. A. (2014). Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Kepuasan Nasabah (Studi Kasus Pada Nasabah Kospin Jasa Cabang Wonosobo). Jurnal PPKM UNSIQ 1, 40-54.

Imanuel, B. H. (2019). Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Di PT Hastaco Tour and Travel. Agora, 7(1).

Kotler, Phillip dan Kevin Lane Keller (2018), Manajemen Pemasaran, Edisi 13, Buku 1, USA: Pearson Education.

Shaikh, A. A. & Karjaluoto, H. (2015). Mobile Banking Adoption: A Literature Review. Telematics And Informatics 32(1), 129-142.

PENGARUH KEMUDAHAN, KUALITAS LAYANAN, FITUR PRODUK TERHADAP KEPUASAN PENGGUNAAN MOBILE BANKING LIVIN BY MANDIRI (STUDI KASUS PT BANK MANDIRI KCP SUMBAWA BESAR)