Perceived Knowledge, Attitude, and Practices on Environmentally Responsible Consumerism of Students

Cherish Joyce  Enderez; Calista Louise M Javier; Jeph Laniel C Alfanoso; Jeffrey A Amoguis; Martha B. Macaland; Jose P Salera III; Precious R Tayaben; Jolly S Balila; Lualhati P Sausa

doi:10.35974/isc.v11i3.3655

Authors

Cherish Joyce Enderez Adventist University of the Philippines
Calista Louise M Javier Adventist University of the Philippines
Jeph Laniel C Alfanoso Adventist University of the Philippines
Jeffrey A Amoguis Adventist University of the Philippines
Martha B. Macaland Adventist University of Philippines
Jose P Salera III Adventist University of the Philippines
Precious R Tayaben Adventist University of the Philippines
Jolly S Balila Adventist University of the Philippines
Lualhati P Sausa Adventist University of the Philippines

https://doi.org/10.35974/isc.v11i3.3655

Keywords:

Perceived Knowledge, Attitude, Practices, Environmentally Responsible Consumerism, Students

Abstract

With the rise in population and natural resources diminishing, individuals increasingly
need to embrace environmentally responsible consumer practices. This is a cause for concern
due to the pervasive influence of consumerism in global societies, leading to substantial
environmental impacts. This study aimed to investigate how students perceive knowledge,
attitudes, and practices to ensure that logical and statistical methods are employed to answer
research questions. The study includes enrolled undergraduate students for academic year 2023-
2024 within the age range of 18 to 25 years old to ensure a demographic representation in line
with the target population of respondents from different colleges. A survey questionnaire of
302 respondents from 1,200 population of college students were distributed through stratified
sampling technique, and the same numbers were retrieved. Likert scales were utilized in the
verbal interpretation of results. The methodology involves systematic data analysis using crosssectional
design, enabling researchers to draw meaningful conclusions about the relationship
between perceived knowledge, attitude, and practices regarding environmentally responsible
consumerism. The findings indicated that students were deeply conscious and held a positive
stance towards environmentally responsible consumerism. This confirms the credibility of the
proposed theories, demonstrating that students have a solid understanding of the concepts and
demonstrate favorable attitudes towards environmentally responsible consumerism. The results
also indicate that students demonstrate fair practices in environmentally responsible
consumerism, suggesting a moderate implementation of environmentally responsible consumer
behavior. The researchers suggest increasing efforts to improve consumer education, as factors
may hinder students from embracing environmentally responsible consumer practices.

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