FACTOR ANALYSIS OF STUDENT PERCEPTION ON UNIVERSITAS ADVENT INDONESIA AS FAVORITE HIGHER EDUCATION INSTITUTION

Abstrak

This purpose of the study is to look on factors of in student perception on their reason why
Universitas Advent Indonesia is their favorite higher education institution. By knowing
these factors could help the stakeholder of the university in their plan. A set of the
instrument of the questionnaire was acquired and distributed to 100 students respondent at
Universitas Advent Indonesia (UNAI). Exploratory factor analysis was used to distinguish
the underlying dimensions that drive student satisfaction. Factor analysis pertaining to
analysis on dimensions of Favorite University. The results show that the KMO test is
valued at 0.741 which is > 0.5; hence, the sample size is adequate for the analysis. On the
other hand, the commonalities of all the variables are exceeding .4; consequently, all the
variables are useful in the model. The results show that factors in the analysis of student
satisfaction on academic courses at UNAI are that the factor of student perception on UNAI
as their favorite higher education institution is Facility and Quality of Education.