Management of Design Thinking and Growth in Product-Service Designs
AbstractThe research paper deals with the study of products and services and its design thinking. Design thinking is one of the major branches of sciences that is fast developing with the economic development of nations around the globe. Design thinking could also be considered as a core human-centered, problem solving, and creative solutions to human living. There is a progressive modification of designs in the improvements of components both inside (functional components) and outside (aesthetics) of product-service design. The purpose of this study is to identify and understand the elements and the importance of design thinking and its implications in the management of design in products and services in organizations. Designs are the impact of the previous designs and the influences of human thinking on designs. Progressive learning on design thinking promotes a better understanding of consumer satisfaction. The methodology of the study was done with an observation method of product-service designs with a minimum of five years. The products considered are in the area of electronics (computer, mobile phones), service institutions, automobiles, road constructions, and houses. The data collected were of two categories, design patterns of aesthetics and functional components. Findings show there is progressive learning of human of physical factors on structural configuration and preferences relating to human physical, cognitive, spiritual and social need fulfillment. Designs fundamentally originate from human mind for ease of life (convenience), human behavioral factors, and structural implications. Design origins imply an understanding of consumers’ preferences by producers. Better designs generate demand. The inducement of designs in products and services improves consumers’ satisfaction. Further study could be undertaken ondesign functional thinking. Discussions on design thinking highlight design aptness in daily living, acceptance of design is subjective rather than objective, cost and design, creativity and design and the scope of design.
,000 Infosys Staff To Be Trained On Design Thinking (as Infosys CEO Vishal Sikka has
been pushing design thinking as a cornerstone of his plan to help the company grow) -
ProQuest. (n.d.). Retrieved from https://search.proquest.com/docview
Building capabilities for performance | McKinsey. (n.d.). Retrieved October 1, 2019, from
Byron, M. (1998). Satisficing and optimality. Ethics; Chicago, 109(1), 67–93.
Chandra Prabha, Q. U. of T., Aberystwyth, U. of W., Lynn Silipigni Connaway, Q. U. of T.,
& Aberystwyth, U. of W. (2007). What is enough? Satisficing information needs. Journal of Documentation; Bradford, 63(1), 74–89.
Compare Apple iPhone 11 Pro Max vs. Apple iPhone 6s - GSMArena.com. (n.d.). Retrieved
October 1, 2019, from
Cousins, B. (2018). Validating a Design Thinking Strategy: Merging Design Thinking and
Absorptive Capacity to Build a Dynamic Capability and Competitive Advantage. Journal
of Innovation Management; Porto Portugal, 6(2), 102–120.
Elsbach, K. D., & Ileana, S. (2018). Design Thinking and Organizational Culture: A Review
and Framework for Future Research. Journal of Management; Tucson, 44(6), 2274–
Energy-Efficient Home Design: 17 Must Haves When Building An Energy Efficient Home.
(n.d.). Retrieved from Bautex Systems website: https://www.bautexsystems.co
GenieBelt. (2018, August 28). Top Road Construction Companies. Retrieved September 30,
, from GenieBelt website: https://geniebelt.com/blog/top-road-constructioncompanies
Gobble, M. M. (2014). Design Thinking. Research Technology Management; Arlington, 57(3),
Jayakody, R. R. J. C., Keraminiyage, K., Alston, M., & Dias, N. (2018). Design factors for a
successful Shared Space Street (SSS) design. International Journal of Strategic Property
Management; Vilnius, 22(4), 278–289. doi: http://dx.doi.org/10.3846/ijspm.2018.3685
Johansson-Sköldberg, U., Woodilla, J., & Çetinkaya, M. (2013). Design Thinking: Past,
Present and Possible Futures. Creativity and Innovation Management; Oxford, 22(2),
–146. doi: http://dx.doi.org/10.1111/caim.12023
Leavy, B. (2010). Design thinking - a new mental model of value innovation. Strategy &
Leadership; Chicago, 38(3), 5–14. doi: http://dx.doi.org/10.1108/10878571011042050
Liedtka, J. (2014). Innovative ways companies are using design thinking. Strategy &
Leadership; Chicago, 42(2), 40–45. doi: http://dx.doi.org/10.1108/SL-01-2014-0004
List of manufacturers by motor vehicle production. (2019). In Wikipedia. Retrieved from
Maher, R., Maher, M., Mann, S., & McAlpine, C. A. (2018). Integrating design thinking with
sustainability science: a Research through Design approach. Sustainability Science;
Dordrecht, 13(6), 1565–1587. doi: http://dx.doi.org/10.1007/s11625-018-0618-6
Manning, G., & Curtis, K. (2018). The Art of Leadership (6 edition). New York, New York:
Phones, M. S. 5 days ago. (n.d.). iPhone 11 Pro Max Review. Retrieved from:
September Event 2019 — Apple - YouTube. (n.d.). Retrieved from https://www.youtube.c
Stirling, W. C., & Felin, T. (2016). Satisficing, preferences, and social interaction: a new
perspective. Theory and Decision; Dordrecht, 81(2), 279–308. doi: http://dx.doi.
The World’s Best Airports 2014. (n.d.). Retrieved from: https://economictimes.indiatimes.c
Top 10 Automobile Companies in World: 2018 Overview. (2018, May 28). Retrieved from:
World’s Top 10 Airports 2019. (n.d.). Retrieved from: https://www.worldairp
Copyright (c) 2019 Abstract Proceedings International Scholars Conference
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright © 2019 ISC Committee.